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1.
Societies ; 13(5), 2023.
Article in English | Scopus | ID: covidwho-20244182

ABSTRACT

What can be the contribution of oral history to the interpretation of tangible cultural assets? Starting from this conceptual question, this article focuses on the case study of the experiences Second World War in Naples bomb shelters, recently included within the Underground Built Heritage (UBH) class. The hypothesis of the research is that bomb shelters are very significant elements in the subsoil of Naples but that, due to the lack of distinctive elements and dedicated storytelling, they are only partially exploited in the context of urban parks or generic itineraries Naples's subsoil. The thesis of the research is that the memories of those children that took refuge there during World War II (WWII), which were collected with the adoption of the oral history methodology, can integrate their value as elements of local cultural heritage and eventually support their interpretation for the benefit of the new generations. The methodology adopted was the collection, via structured and unstructured interviews, of the direct testimonies of those who took refuge in Naples' underground during the alarms. Twenty-three interviews were carried out, and all the issues introduced have been classified according to the various themes addressed during the narration in order to allow the reconstruction of dedicated storytelling in the future. The research was carried out immediately after the acute phase of the COVID-19 pandemic, an event that claimed many victims belonging to the generation of our witnesses, whose memories were at risk of being lost forever. © 2023 by the author.

2.
Illness, Crisis, and Loss ; 31(3):576-591, 2023.
Article in English | ProQuest Central | ID: covidwho-20244018

ABSTRACT

This article centres on a qualitative interview extract, the ‘Story of the Pebble', in which a West African Hospital Social Worker Ado, working in a UK context, and identifying as a Shaman, describes successfully trusting his instincts to create a symbol for a dying patient. Despite criticisms from colleagues, Ado's capacity to understand his patients needs are justified both before and after her death.The article discusses significant themes from the interview extract, including the meaning of professionalism, practice wisdom and cultural influences in a UK social work context, as well as through Ado's heritage and identification as a Shaman. The article considers holistic patient care in a medical context and suggests this has some useful lessons for social workers, particularly those involved with dying people. Although the extract, and wider research study from which it is drawn, pre-date the Covid 19 pandemic, this is referenced throughout, linking the interview extract to ways of helping practitioners and educators to consider people holistically at end of life. AD -, Chichester, UK ;, Chichester, UK

3.
Tourism Recreation Research ; 48(3):419-431, 2023.
Article in English | CAB Abstracts | ID: covidwho-20243528

ABSTRACT

Urban space is often the cause of disputes. The underlying causes of these disputes are conflicting interests, attitudes and needs regarding the way it is used. Among the various functions performed by cities, tourism activities have been distinguished as the foremost in the cities of historical value. Mass tourism has developed in the last decade and its excessive flow of tourists has in turn led to overtourism which as described in literature is a negative phenomenon. The causes of conflicts related to the development of tourism and their scale are very diverse. The freezing of the tourism economy during the COVID-19 pandemic created an opportunity to balance its development in the future. As described in the article, this research aims at identifying the attitudes and expectations of Krakow's residence towards the tools of balancing the tourism economy in the post pandemic period. The statistical analysis of the acquired data collected through questionnaires from 386 respondents during July 2020 revealed that most of the respondents support the preservation of cultural heritage and landscapes over business and profit making.

4.
International Journal of Event and Festival Management ; 14(2):189-204, 2023.
Article in English | ProQuest Central | ID: covidwho-20243292

ABSTRACT

PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.

5.
Sustainability ; 15(11):8678, 2023.
Article in English | ProQuest Central | ID: covidwho-20243215

ABSTRACT

Nowadays, the social dimension of product sustainability is increasingly in demand, however, industrial designers struggle to pursue it much more than the environmental or economic one due to their unfamiliarity in correlating design choices with social impacts. In addition, this gap is not filled even by the supporting methods that have been conceived to only support specific areas of application. To fill this gap, this study proposed a method to support social failure mode and effect analysis (SFMEA), though the automatic failure determination, based on the use of a chatbot (i.e., an artificial intelligence (AI)-based chat). The method consists of 84 specific questions to ask the chatbot, resulting from the combination of known failures and social failures, elements from design theories, and syntactic structures. The starting hypothesis to be verified is that a GPT Chat (i.e., a common AI-based chat), properly queried, can provide all the main elements for the automatic compilation of a SFMEA (i.e., to determine the social failures). To do this, the proposed questions were tested in three case studies to extract all the failures and elements that express predefined SFMEA scenarios: a coffee cup provoking gender discrimination, a COVID mask denying a human right, and a thermometer undermining the cultural heritage of a community. The obtained results confirmed the starting hypothesis by showing the strengths and weaknesses of the obtained answers in relation to the following factors: the number and type of inputs (i.e., the failures) provided in the questions;the lexicon used in the question, favoring the use of technical terms derived from design theories and social sustainability taxonomies;the type of the problem. Through this test, the proposed method proved its ability to support the social sustainable design of different products and in different ways. However, a dutiful recommendation instead concerns the tool (i.e., the chatbot) due to its filters that limit some answers in which the designer tries to voluntarily hypothesize failures to explore their social consequences.

6.
Heritage ; 6(5):3864-3884, 2023.
Article in English | Scopus | ID: covidwho-20243205

ABSTRACT

One of the major public health measures to manage and contain the outbreak of the COVID-19 pandemic was to engage in systematic contact tracing, which required gastronomy, community and sporting venues to keep patron registers. Stand-alone and web-based applications, developed by a range of private IT providers, soon replaced pen-and-paper lists. With the introduction of a uniform, state-wide, mandatory data collection system, these private applications became obsolete. Although only active for four months, these applications paved the way for the public acceptance of state-administered collection systems that allowed for an unprecedented, centralized tracking system of the movements of the entire population. This paper discusses the cultural significance of these applications as a game changer in the debate on civil liberties, and addresses the question of how the materiality, or lack thereof, of this digital heritage affects the management of ephemeral smartphone applications, and its preservation for future generations. © 2023 by the author.

7.
International Journal of Tourism Policy ; 13(3):187-202, 2023.
Article in English | CAB Abstracts | ID: covidwho-20241711

ABSTRACT

There is evidence that sacred places across the world are launching augmented reality (AR) applications. This application of AR is somehow prompted by the most recent Covid-19 pandemic where in-person experiences are altered by the virtual. AR, as an innovative technology, augments the physical environment with digitally generated imagery that can generate privileges for tourists in sacred places and become the reason to trigger cultural conflicts and religious controversy. This in-depth interview-based research aims to explore the tourists' views and ideas of applying AR in the Mosque City of Bagerhat of Bangladesh, a UNESCO World Heritage Site in terms of possibilities, cultural conflicts, and religious controversy. Findings show that the application of AR in a sacred place can support tourists in many useful ways, can offer them positive experiences, and help in sustainability concerns of the site. However, the application of AR in a sacred place can be an element of conflicting interests between the religious and general tourists. Adequate attention is thus required from the parties involved in terms of applying AR in the Mosque City of Bagerhat of Bangladesh, a sacred religious site.

8.
Review of Integrative Business and Economics Research, suppl Supplementary Issue 1 ; 10:189-217, 2021.
Article in English | ProQuest Central | ID: covidwho-20241662

ABSTRACT

This paper discusses the development of Borobudur's integrated ecosystem to improve tourist motivation visit. The approach used is analyzing twenty papers related to tourist motivation, making synthesis, and producing a critical view for each related article, and using the keywords from each article to conduct a semi-structured interview. This research aims to increase Millennial tourists' length-of-stay by determining the tourists' motivation and the tourists' expectations before visiting Borobudur temple. The results show that the factors influencing tourists' visits are the perceived quality and perceived cost. The perceived quality is the quality of tourist services, destination appearance, and the emotional experience tourists expect to get. The perceived cost is the monetary and non-monetary cost tourists spend to visit. Perceived quality and cost will greatly influence tourists' behavioural intentions to visit or even revisit intention. This research focuses only on the Borobudur area and Millennials tourists visiting Borobudur in a window of time. This research timeline was January to March before the COVID-19 happened. The findings of this study will be useful for stakeholders and academics. The government could use this study to produce a thematic road map for the Borobudur area.

9.
Multimodal Technologies and Interaction ; 7(5), 2023.
Article in English | Scopus | ID: covidwho-20241276

ABSTRACT

Over the past decades, 360-degree virtual tours have been used to provide the public access to accurate representations of cultural heritage sites and museums. The COVID-19 pandemic has contributed to a rise in the popularity of virtual tours as a means of engaging with locations remotely and has raised an interesting question: How could we use such experiences to bring the public closer to locations that are otherwise unreachable in real life or not considered to be tourist destinations? In this study, we examine the effectiveness of promoting engagement with a city through the virtual presentation of unknown and possibly also inaccessible points of interest through a 360-degree panoramic virtual tour. The evaluation of the experience with 31 users through an online questionnaire confirms its potential to spark curiosity, promote engagement, foster reflection, and motivate users to explore the location and its attractions at their leisure, thus enabling them to experience it from their personal point of view. The outcomes highlight the need for further research to explore this potential and identify best practices for virtual experience design. © 2023 by the authors.

10.
Sustainability ; 15(11):8909, 2023.
Article in English | ProQuest Central | ID: covidwho-20240235

ABSTRACT

This paper examines whether destination cards can simultaneously serve tourists' needs and sustainability goals. It provides useful insights for tourism authorities and policymakers in designing a smart tourist card that meets the needs of tourists while preserving and supporting areas' wellbeing. Taking Thessaloniki city as a case study, a tourist survey, designed based on the key features of European destination cards, was implemented to identify needs and motivations. Interesting insight was revealed: tourists want to self-explore the city, are coming with their families, are history-lovers and gastronomy-keen, and are strongly willing to be provided with a destination card offering unlimited access to public transport. The latter reveals an opportunity for the city;the tourists are willing to use sustainable mobility options, which means that a base of sustainable travelling exists. The proposed Thessaloniki smart card can bring together tourists' needs with the city's sustainability goals;the development of tourist packages, including sustainable mobility provisions, walking-talking tours, and bike rentals, should be the backbone of the card. The next challenge for the city is to build a cooperation network to support this smart destination card implementation and promotion.

11.
Tourism Tribune ; 38(5):28-41, 2023.
Article in Chinese | CAB Abstracts | ID: covidwho-20238825

ABSTRACT

Following the rapid scientific and technological development in this new era of global industrial transformation, the tourism industry has overcome the severe challenges of the COVID-19 pandemic by taking advantage of new development opportunities. Digital technologies, such as big data, cloud computing, artificial intelligence, and fifth-generation mobile communications have released the huge potential for promoting the development of the high-quality cultural tourism integration. Scholars have explored the benefits of developing and improving the quality of cultural tourism integration in addition to how the digital economy can promote the development of cultural tourism integration. Most existing research has regarded the digital economy as a means to promote the development of cultural tourism integration;however, there is relatively little systematic research on the logical mechanism, transmission channels, and practical paths that enable the high-quality development of cultural tourism integration. Therefore, this paper systematically explores the logical mechanism, direct effects, and transmission mechanisms in the digital economy that promote the development of high-quality cultural tourism integration. The study findings open up the "black box"of developing high-quality cultural tourism integration and help to establish its scientific basis in the digital economy. Based on a systematic explanation of how the digital economy enables the high-quality development and transmission of cultural tourism integration through organizational, technological, and product innovation channels, this paper conducts empirical testing using 2011-2020 panel data from 30 Chinese provinces (excluding Tibet, Hong Kong, Macao, and Taiwan of Chian) and obtains three main findings. First, the digital economy has a positive enabling effect on the development of high-quality cultural tourism integration, which has been verified in benchmark regression, instrumental variable regression, and robustness testing. Second, this enabling effect shows regional differences. For example, East China benefits from its relatively well-developed digital economy and can enjoy the dividends from its high-quality cultural tourism destinations. However, although West China has seen rapid growth in its digital economy, the region also shows a trend of increasing marginal effects from its enabling effect, while the digital economy's enabling trend in Central China still needs to be strengthened. Third, by constructing a transmission channel, that is, "digital economy-organization-technology-product innovation-developmental quality of cultural tourism integration", we find that the digital economy can positively promote the development of high-quality cultural tourism integration by regulating transmission channels for innovation, such as organizational, technological, and product innovation. According to the research conclusions, measures to promote the development of high-quality cultural tourism integration in the digital economy should be taken in the following four areas. First, local governments and cultural tourism departments should deepen their development strategies to integrate the digital economy with the real economy and systematically cultivate new drivers for the development of high-quality cultural tourism integration. Second, a digital cultural tourism platform should be built to optimize the value creation mechanism for the development of high-quality cultural tourism integration. Third, regional heterogeneity characteristics should be combined with the digital economy's enabling effect to implement a differentiated digital cultural tourism development strategy. Fourth, organizational, technological, and product innovation advantages should be cultivated to expand the transmission channels for the development of high-quality cultural tourism integration within the digital economy.

12.
Sustainability ; 15(11):9089, 2023.
Article in English | ProQuest Central | ID: covidwho-20237400

ABSTRACT

Traditional villages are a valuable cultural asset that occupy an important position in Chinese traditional culture. This study focuses on 206 traditional villages in Hebei Province and aims to explore their spatial distribution characteristics and influencing factors using ArcGIS spatial analysis. The analysis shows that traditional villages in Hebei Province were distributed in clusters during different historical periods, and eventually formed three core clusters in Shijiazhuang, Zhangjiakou and Xingtai-Handan after different historical periods. Moreover, the overall distribution of traditional villages in Hebei Province is very uneven, with clear regional differences, and most of them are concentrated in the eastern foothills of the Taihang Mountains. To identify the factors influencing traditional villages, natural environmental factors, socio-economic factors, and historical and cultural factors are considered. The study finds that socio-economic and natural environmental factors alternate in the spatial distribution of traditional villages in Hebei Province. The influence of the interaction of these factors increases significantly, and socio-economic factors have a stronger influence on the spatial distribution. Specifically, the spatial distribution of traditional villages in Hebei Province is influenced by natural environmental factors, while socio-economic factors act as drivers of spatial distribution. Historical and cultural factors act as catalysts of spatial distribution, and policy directions are external forces of spatial distribution. Overall, this study provides valuable insights into the spatial distribution characteristics and influencing factors of traditional villages in Hebei Province, which can be used to develop effective strategies for rural revitalisation in China.

13.
Sustainability ; 15(11):8744, 2023.
Article in English | ProQuest Central | ID: covidwho-20234137

ABSTRACT

The Dajia Mazu pilgrimage is one of the most well-known events in the world. It not only satisfies tourists' spiritual desires for religious beliefs but also drives the development of destination tourism. In recent years, the tourism industry has been severely impacted by COVID-19. However, tourists participating in the Dajia Mazu pilgrimage continue to do so without fear of the pandemic. Therefore, understanding the relationship between tourists' attraction to religious tourism, perception of happiness, and willingness to revisit can contribute to the sustainable development of religious tourism, especially in the context of COVID-19. Accordingly, this study explored the sustainable development of Taiwan's religious tourism from the perspectives of tourism attraction, experiential value, happiness, and revisit intention. The study conducted quantitative research to address the research issue. Three hundred and fifty valid questionnaires were collected through on-site questionnaire distribution, and the data were analyzed by descriptive statistics and the structural equation partial least squares method. According to the results, the tourism attraction of the Dajia Mazu pilgrimage and the experiential value of tourists significantly impact happiness and revisit intention. Happiness is part of the intermediary variables of tourism attraction, experiential value, and revisit intention. Notably, the attraction of the Dajia Mazu pilgrimage and the experiential value pursued by tourists have not diminished despite the pandemic. Instead, the attraction has become an opportunity for tourists to seek spiritual comfort and support sustainable religious tourism development. Accordingly, spiritual comfort and maintaining their health and safety can be considered strategies to promote the sustainability of religious tourism in Taiwan.

14.
Cadernos de Sociomuseologia ; 64(20):95-109, 2022.
Article in Portuguese | Scopus | ID: covidwho-20233887

ABSTRACT

This paper presents the NATAL DESENHADA extension project, a partnership between DARQ/UFRN and the USK Natal group. Such project seeks to foster discussions on cultural heritage through actions that articulate heritage education activities with drawing on location practices, starting from two premises: an extended approach to the concept of cultural heritage, in which everyday life is treated as a base;and the understanding that heritage education takes place in broad cultural contexts in which the school is not the only educational agent. By emphasizing the need to broaden the concept of cultural heritage and the incorporation of everyday practice as a fundamental element in this discussion, we consider addressing access and inclusive practices as fundamental aspects for the discussion. In 2018 and 2019, the activities took place in person, in the neighbourhoods of Ribeira and Cidade Alta, and aimed to build nexuses between generations that did not know these neighbourhoods in a pulsating and lively way. In 2020 and 2021 the project held online meetings due to the COVID19 pandemic. During 2020, activities pointed to the diversity of uses, memories, affection and difficulties in valuing cultural heritage in the Alecrim neighbourhood. In 2021, virtual activities happened in small towns around the state and in the Natal metropolitan region. In 2022, the face-to-face format was resumed, in neighbourhoods in the north of the city, having high school communities as target audiences. We reinforce the importance of extension actions in bringing academic knowledge closer to the daily life of cities, incorporating it into the spectrum of cultural heritage. We emphasize that the adaptation to the remote mode, with the adoption of digital resources, does not replace the experience of the body in the city. © 2022, Lusofona University. All rights reserved.

15.
Zaranda de Ideas ; 20(1):50-66, 2022.
Article in Spanish | Scopus | ID: covidwho-20233336

ABSTRACT

As a historical event, the Covid-19 pandemic marks a before and after. Social distancing during 2020 and 2021 radically affected our work on heritage, archaeology and tourism. This measure severely limited our communication with the people of Tapso (El Alto, Catamarca). From our heritage perspective it is impossible to achieve our goals without collaborative work with the communities. This article aims to communicate the advances and frames of the re-linking between the researchers and the community. During these last years, and after trying to develop a line of work at a virtual level without much success, we have focused on re-connecting with our presence in the territory, which was much more effective. Consequently, through interviews, activities at the school and the museum, prospecting and surveying sites with the community, we have strengthened the bond that was damaged due to the pandemic. © 2022 Asociacion de Arqueologos Profesionales de la Republica Argentina. All rights reserved.

16.
Island Studies Journal ; 2023.
Article in English | Web of Science | ID: covidwho-20231328

ABSTRACT

We investigate the impact of the COVID-19 pandemic on domestic violence service providers in rural and island communities in North East Scotland and Orkney. Domestic abuse and violence in rural areas is typically underestimated and might be more hidden due to stigma, a surveillance culture, and the practical difficulties of accessing services. The geographical challenges of rural and remote areas in relation to domestic violence are, to some extent, further amplified in small island locations, given population sizes, terrain and separation by sea. In such communities, visits to a service organisation's offices, or a visit by one of their staff, might publicly mark a service user out as a domestic abuse survivor. This article focuses on the move to digital and telephone provision of support in areas where broadband internet access is inconsistent and service users may live many miles from sources of support. At the same time, the move to online modes of communication was welcomed by staff in relation to offering opportunities for training and networking. There was also use of social and local media to raise awareness of the prevalence of domestic violence in these locations and to counter the myth of idyllic and abuse-free rural and island communities.

17.
Journal of the Knowledge Economy ; 2023.
Article in English | Web of Science | ID: covidwho-20231020

ABSTRACT

Tourism has gradually emerged to become a significant factor for sustainable economic growth around the globe. Along with other variables, the institutional environment has a significant influence on the growth of the tourism industry. Consequently, there are two primary goals for this study: firstly, to improve the body of knowledge already available on the institution-tourism nexus;secondly, to investigate how the health systems of the host countries contribute to the said nexus. To analyze these relations, we collected data from 50 countries across 10 years (2009-2018). We apply multiple regression analysis to a balanced panel dataset of 500 observations. Furthermore, we also used an interactive variable in conjunction with the primary independent, dependent, and control variables of the study to determine the moderating effect of the host countries' health systems. The study's findings demonstrated the significance of an efficient institutional structure in boosting tourism. Additionally, the health systems of the host nations play a significant role in strengthening the connection between institutions and tourism, especially in the post-COVID-19 period. Through the creation of institutional frameworks and health infrastructure, the study's findings will assist policymakers in developing efficient tourism policies. All of the above strategies will eventually lead to a trustworthy, safe, and healthy environment for both locals and visitors.

18.
Linguistics Vanguard ; 0(0), 2023.
Article in English | Web of Science | ID: covidwho-20230685

ABSTRACT

This article presents the Brazilian Portuguese-Russian (BraPoRus) corpus, whose goal is to collect, analyze, and preserve for posterity the spoken heritage Russian still used today in Brazil by approximately 1,500 elderly bilingual heritage Russian-Brazilian Portuguese speakers. Their unique 100-year-old variety of moribund Russian is disappearing because it has not been passed to their descendants born in Brazil. During the COVID-19 pandemic, we remotely collected 170 h of speech samples in heritage Russian from 26 participants (M (age) = 75.7 years) in naturalistic settings using Zoom or a phone call. To estimate the quality of collected data, we focus on two methodological challenges, automatic transcription and acoustic quality of remote recordings. First, we find that among commercially available transcription programs, Sonix far outperforms Google Transcribe and Vocalmatic on the measure of word error rate (WER). Second, we also establish that the acoustic quality of the remote recordings was adequate for intonational and speech rate analysis. Moreover, this remote method of collecting and analyzing speech samples works successfully with elderly bilingual participants who speak a heritage language different from their dominant societal language, and it can become a new norm when face-to-face communication with elderly participants is not possible.

19.
Tourism Planning & Development ; 2023.
Article in English | Web of Science | ID: covidwho-2327709

ABSTRACT

This work intends to identify how Spanish World Heritage Cities (SWHC) are interpreting and implementing the Smart Destination Spanish Model (SD). The model has been created as a new paradigm of tourist management, and it is being sponsored by the Spanish public administration in different destinations, including Spanish World Heritage Cities. SWHC are historic, major tourist destinations with a large number of visitors. A sequence of qualitative methods has been used, consisting of documentary analysis with semi-structured interviews. The destination managers from each of the 15 cities that take part of the World Heritage Cities Spanish Group have been interviewed. In addition, an executive of the government-owned Tourism Innovation and Technologies company (SEGITTUR) has been also interviewed. The results do highlight the momentum that the model has reached, accelerated by the Covid-19 pandemic, and serve to identify what kind of strategies have been put in practice.

20.
Creative Industries Journal ; 2023.
Article in English | Web of Science | ID: covidwho-2328147

ABSTRACT

Brazil is characterized by strong income inequality, which is naturally reflected in the consumption of goods and services. Such disparities in access are also reproduced in the artistic and cultural activities sector. Thus, understanding the cultural sector as key to the development of society, the present article evaluates the intersectoral impact of the artistic and cultural activities sector on other sectors of the Brazilian economy. First, this analysis identifies the effects of COVID-19, which allows us to determine how the sector is affected by such a shock in terms of output, employment and income. Subsequently, the relevance of the cultural sector is evaluated by identifying different family income groups with the 2015 input-output matrix published by the Brazilian Institute of Geography and Statistics (IBGE) and information from the Family Budget Survey (POF). The main results indicate that the COVID-19 pandemic, specifically, its effect on the cultural sector, reduced the production of cultural activities by 31.8%, equating to a loss of 237,701 jobs. This result indicates the relevance of the cultural sector for the Brazilian economy. In addition, we show that low income families, a group representing more than 70% of households, are responsible for only 28% of all Brazilian household consumption in the cultural sector. However, families in the highest income bracket, i.e. less than 3% of households, account for 22% of this sector. This result underscores the importance of developing public policies to stimulate consumption among low income groups, given that in addition to the cultural sector's economic benefits, there are intangible benefits of cultural activity for society.

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